Over the past decade, social media has become one of the small business owners’ most powerful digital marketing tools. And the best part about it is that you can develop a lot of marketing clout without spending a dime. There are a number of strategies you can employ if you want to get the most from your social media accounts. Here are a few tips from the social media gurus at TIC Digital Marketing that may help you harness the power of social media to get some free exposure for your brand.
Post Multiple Times Every Day
The first thing you want to do to get the most mileage from your social media accounts is make sure you have a presence on all the most popular platforms. Facebook, Twitter, and Instagram are probably the most important, but you may also want to look into creating accounts on YouTube and some others. Once you have your accounts set up, posting frequently will ensure you get the visibility you’re looking for. Post multiple times every day so your posts won’t get buried under all the other content out there. Frequent posting will also give your social media accounts an SEO boost on search engine algorithms. If posting multiple times a day seems like a lot of work to you, here are a few social media management apps that allow you to schedule future posts so you can get the job done more efficiently:
Engage with Others
Social media is supposed to be just that – social. That means communicating with others online. If one of your followers replies to a post or leaves a comment, make sure you respond in a manner consistent with your company’s voice. You can also engage with other social media accounts. Social media managers need shares and engagements, so they will generally be more than happy to make a deal for some quid-pro-quo. Share posts from their accounts and they’ll share yours too; that increases visibility and brand awareness for everyone!
While internet denizens often disagree on the definition of a meme, this collaborative, rapidly evolving viral art form is the hottest thing on social media right now. Social media users love sharing memes, and if you can create a successful one, you may get some free advertising when it goes viral. If you’re clued in to the somewhat obscure world of internet memes, you’ll be in a good position to capitalize on your knowledge. Find out which memes are trending right now and create one that incorporates themes from your industry or your brand. Remember that the more people can relate to your meme, the more likely they will be to share it. And if you’re clueless about memes, ask a younger employee, friend, or family member; they’ll probably be more than happy to give you some ideas.
Every small business owner is searching for a cost-effective way to get their name out there and harnessing the power of social media is the perfect way to achieve that goal. If you want help with your social media marketing efforts, get in touch with TIC Digital Marketing today! Call us at (858) 280-3792, send an email to [email protected] or visit our contact page and fill out the online form. There are potentially millions of leads for you capture out there on social media, and TIC can help.