Let’s be honest. You may have tons of email marketing data to sift through, but sometimes (maybe, most times) it is difficult to understand. You know email marketing is essential to your business. But do you know how to analyze the email campaign data to improve your email quality?
One of the main metrics, and probably the most basic, is the open rates that tell you how many people opened your email. Knowing this information is useful when determining whether you need to make changes to the campaign subject lines and previews. These things are the first impressions of your email so how you go about them is crucial!
Click-through Rates (CTR)
The click-through rate, another essential data metric, shows you how many subscribers clicked around in your email and what they clicked on. Many email marketing platforms will show you exactly how many times each part of the campaign was clicked on. This information becomes pertinent because it allows you to see exactly what is catching your readers’ eye—which is exactly what you want.
Segmenting your Audience to Analyze your Emails
Speaking of catching the eye of your readers, one way to capture their attention is to implement segments. Segmenting your audience is separating them by geographic, demographic, and behavioral attributes. Then you can send targeted emails tailored to that attribute. This technique puts specialized information in the faces of specific groups and allows you to analyze each group of your audience separately. This will give you a deeper insight into the mind of your audience which will, in turn, open the door to better email performance and increased revenue.
By now, we’re sure you know how important quality content is for your brand overall, and when it comes to email marketing, it’s no different. Your readers want emails that will benefit them, not spam. As a closing tip, keep in mind your company’s goal when analyzing your email campaign data. Nailing down what your company is looking to accomplish with every email will aide in producing the right content.
If you need additional help with your email campaign data, our experts at TIC are happy to help! Fill out our contact form below or reach out today!