In the old days of marketing, lead generation and follow-ups were hands-on processes that involved phone calls and in-person meetings.  Needless to say, things have changed in the 21st century.  These days, the most successful companies utilize marketing automation to reach their customers and convert leads more efficiently and effectively.  If you’re thinking about making the switch to automated marketing, TIC Digital Marketing is here to help. 

Only Big Businesses Can Benefit from Marketing Automation

While some of the largest and most successful businesses in the country have seen great results after making the switch to automated marketing, that doesn’t mean it can’t benefit smaller companies as well.  With so many automated marketing options available, even the smallest businesses can find a price point that works for them. When you allow marketing automation to handle menial tasks, you’ll have more time to focus on the big picture.

Marketing Automation is Just Email Spam

Some spam consists of marketing emails, but not all marketing emails are spam.  Whether or not your automated emails get sent to spam is up to you.  While you could use the power of your automated marketing for spam, it’s better to give customers something they need.  When a lead sees a special offer in their inbox, they’re more likely to interact with it. This helps you get your hands on the data you need to market to them now and in the future.

Marketing Automation is Just Sending Emails Automatically

To add to our last point, marketing automation isn’t just for email; it goes far beyond that!   In addition to automatically sending emails, you can also use marketing automation to send messages through websites, social media, and texts.  And one more thing: if you think marketing automation is nothing but sending messages, you’re only looking at one piece of the equation. Marketing automation is just as much about data collection as it is about communicating with leads.  When you have enough data, you can use it to more effectively target your messages and get the results you’re looking for.

Automated Marketing is Easier than Traditional Marketing

If you’re looking into marketing automation, be aware that it’s not your own hands-off personal robotic assistant.  Automated marketing can absolutely make your marketing processes more efficient, but there is a learning curve involved.  You may not see results right away, but a bit of time and effort invested in learning how to get the most from your automated marketing platform will pay off in dividends over the long run.  Also remember that automated marketing isn’t just something you can set up and forget about; you’ll need to provide regular input, create engaging email content, and crunch the numbers to target the right leads with the right offers.  It takes a bit of elbow grease, but it’s worth it!

For successful business owners, it’s not always easy to make a change but when it comes to marketing automation, TIC Digital Marketing thinks it’s a change you might want to consider.  At this point, it seems like automated marketing is here to stay and if you don’t adapt to the changing digital environment, you’re likely to fall behind the curve. Lucky for you, TIC Digital Marketing is here to help!  Give us a call at (858) 480-9932 or fill out our contact form below to find out more about how marketing automation can help you improve your business!